John C. Dunn ● Co-Chair
President, Dunn Consulting Services
John C. Dunn is President of Dunn Consulting Services Inc (DCS) a firm specializes in supporting enterprises, small and big, in the travel, tourism, hospitality, events and convention industries as well as industry associations. Its focus being on enhancing client’s strategies and operational plans to increase profitability, manage growth and compete on the world market. John is a 25+ year veteran of the tourism and hospitality industry. He was Executive Vice-President of Tourism Montreal from 2007 to 2009, one of North America’s most avant-garde destination marketing organizations. There he was responsible for the strategic orientation of Montreal’s image, sales and marketing. Before Tourism Montreal, John spent 8 years as Vice-President of Sales & Marketing for Atlific Hotels & Resorts, Canada’s premiere hotel management company, overseeing all sales & marketing strategies for the companies 32 Canadian hotels.
As a leading figure in the tourism and hospitality industry, John sits on the board of the Tourism Industry Association of Canada, Heritage Maritime Canada and is Co-President of the American Chamber of Commerce in Canada (AMCHAM) – Quebec Chapter. Over his career John has also served on several other industry boards such as; The Canadian Hotel Association, The Canadian Society of Association Executives– Quebec chapter, is a founding member of Hospitality Sales & Marketing Association International–Canada Chapter, 1st Vice-President of Destination Marketing Association of Canada, industry adviser to the Canadian Tourism Commission and was Chairman of advisory committee for the light rail project, Pierre-Elliott Trudeau Airport to Downtown Montreal.
John is also a founding member of Floor13, a new tourism alliance of three independent tourism and hospitality consultants bringing a fresh approach to conventional problem solving. FLOOR13.ca
Having worked in close collaboration with the world’s leading hotels brands as well as numerous convention and visitors bureaus and city convention centre, John has developed a keen understanding of current issues facing the tourism industry and the world of associations both domestically and internationally.
John has also recently published his first book “A Beginner’s Handbook for Hospitality Sales – Practical tips and Advice for New Sales Executives”.
A native of Sherbrooke, in the Eastern Townships of Québec, John is a graduate Acadia University in Nova Scotia and hold certificates from both McGill and Cornell